Underwriting

Arizona Public Media reaches

500,000 people each week

Make our audience, your audience

Why Should I Sponsor Arizona Public Media?

AZPM's lineup of radio stations, television stations, and online assets offers a powerful platform to engage your customers. Our award-winning programming, journalism, and community events inspire people to feel, to think, and to learn. Choosing to associate your company or organization with Arizona Public Media aligns your brand with the excellence and quality that we are known for, and offers a number of outstanding benefits over advertising through traditional media.

Increased Visibility - Each week, our television, radio, and internet content reaches an audience of over 500,000 engaged, active, and loyal users throughout Southern Arizona (Source: Nielsen, Nielsen Audio, Google Analytics).
The "Halo Effect" - Enhance your corporate image, benefitting from the "Halo Effect" that corporate sponsorship provides for our underwriters. Specifically, nearly three in four users (72%) say that their opinion of a company is more positive when they learn that it sponsors public media. About two in three believe the social and cultural values of sponsors usually fit closely with their own values.

In particular, users are most likely to visit sponsors' websites, consider new products, and/or engage in cultural events or activities as a result of sponsorship announcements.

Public media's halo extends to digital platforms as well: Users of NPR’s website, podcasts, and iPhone news app all express similar levels of preference for buying from corporate sponsors.
No Getting Lost in the Clutter - Compared with nearly 15 of minutes on commercial stations, AZPM stations delivers less than two and a half minutes of local sponsorship messages per hour. Your message truly stands out!

Contact us now to learn more about how your company can benefit from underwriting with Arizona Public Media.


Cable TV Commercial Time per Hour
PBS 6 Commercial Time per Hour

What Audience Does AZPM Reach?

AZPM operates azpm.org and five television and radio stations, including PBS 6, NPR 89.1, Classical 90.5, PBS Kids, and more. We have operated throughout Southern Arizona for over 50 years, and our legacy of success continues.

PBS 6

PBS 6 is one of the highest rated PBS stations in the country

NPR 89.1

NPR 89.1 was voted 'Best Radio Station for News' by Tucson Weekly for 6 Consecutive Years

Classical 90.5

Classical 90.5 is one of the few remaining dedicated classical music stations in the country

What Stations Does AZPM Operate?

AZPM operates a robust network of TV, radio, and online platforms.

Aidan Turner as Ross Poldark Air your message alongside smash hits like Poldark on PBS 6 (Photo: Courtesy of Robert Viglasky/Mammoth Screen for Masterpiece)
  • PBS 6 is one of the most watched PBS stations in the nation, per capita. PBS 6 reaches more than 85% of the households in Southern Arizona. Align your company or organization alongside powerful, provocative, and addictive television programming such as Masterpiece, Antiques Roadshow, Nature, NOVA, PBS Newshour, Charlie Rose, and more. Stay informed about your community with our locally produced weekly shows Arizona Illustrated, Arizona Week, and Metro Week.

  • NPR 89.1 is the most listened to news radio station in the market. NPR 89.1 has broadcast in Tucson for over 50 years, and is a trusted source for news, entertainment, and storytelling programs like This American Life, Morning Edition, Arizona Spotlight, All Things Considered, and more.

  • Classical 90.5 is one of the nation's few remaining dedicated classical music stations, broadcasting hours of commercial-free music, interviews with performers and conductors, and full-length operas from San Francisco, Chicago, and more. Classical 90.5 enjoys a highly loyal and dedicated audience, even outside of Arizona. It's particularly popular for audiences 50+.

  • azpm.org offers our online audience access to in-depth and unbiased local and national news, thousands of hours of streaming video, live radio, podcasts, community events, features, and more.

  • AZPM Preview is our weekly email newsletter offering sneak peeks at upcoming programming, special invitations to events in our community, and more. It reaches over 18,000 subscribers.

  • PBS Kids provides a 24/7 children's program service made up of treasured favorites like Sesame Street, Curious George, Peg + Cat, Arthur, and more.

  • Ready/World broadcasts a variety of aspirational programming, like cooking and travel shows, news, documentaries, and more.

  • Vme is the first Spanish-language, public television service that offers a wide variety of familiar and new titles to audiences en Español.

What Will My Message Look Like?

AZPM and the Community Foundation for Southern Arizona Present Stories from the Border An example banner ad in the large rectangle size.

You may choose to air your message on television, radio, or place it online. You can also choose to target multiple platforms to engage a broader audience. If you already have a ready-made ad, we can work with you to meet our specifications for broadcast or online placement.

Don't have your own ad? Don't worry! Our team of editors, photographers, videographers, script-writers, and audio engineers can help you create one to meet your unique needs.

How Do I Get Started?

Getting your message out to our audience is easy! We work with you from start to finish and can even help produce your spot if desired. To get started, contact our Underwriting department at 520-621-5831 during normal business hours or email us anytime. We will be happy to answer any questions you might have about underwriting with AZPM.

Our technical specifications for tv, radio, and online spots is available here.

Contact Us Today

Meet Our Team

Sandra Riggins

Sandra Riggins
General Sales Manager

Pat Shallenbarger

Pat Shallenbarger
Account Executive

Tina Haro

Tina Haro
Account Executive

Arizona Public Media broadcast stations are licensed to the Arizona Board of Regents. Arizona Public Media and AZPM are registered trademarks of the Arizona Board of Regents.
The University of Arizona