Align your brand with public media

Tap the Power of Public Media

Learn how your brand can align with award-winning programs through TV, radio, and digital media.

Find the right package for your business

We will help you build a custom media package to meet your goals. You can reach quality audiences across our public television program services (PBS 6, PBS Kids, and PBS 6 PLUS), radio program services (NPR 89.1, Jazz 89.1 HD2, and Classical 90.5) and a growing lineup of digital services like podcasts, e-newsletters, and web. Contact us today to build an opportunity around your business’ budget, goals, and timeline.
“Dent Busters advertises [underwrites] almost exclusively with AZPM on NPR. Over the years we have developed long-standing relationships with the people NPR has brought to our door. Thank you for helping us grow our business in such an organic way. We recommend you to every business owner we know.” Jennifer Duffield, Owner
Dent Busters
of NPR news listeners
have a more positive opinion of a business when they find out it supports public radio.
of PBS viewers
say PBS sponsors are high quality brands.
of NPR news listeners
prefer to buy products from businesses that support public radio when price and quality are equal.

Underwriting FAQ

What is underwriting?

Underwriting is sponsorship similar to advertising but for public media. Underwriting differs from advertising in that it provides information about a service or organization. An underwriting message acknowledges support from a business or organization, but does not include a call to action or a sales pitch. Our team will help you create your underwriting message. To learn more about how we create an underwriting message, contact us.

How much does it cost to underwrite with AZPM?

We customize all underwriting opportunities based on your specific needs and budget. Contact us to discuss a media package for your business or organization.

Is paid underwriting eligible for a tax deduction?

Yes. Underwriting may be a tax-deductible expense for your business. Please check with your tax advisor to understand how underwriting can benefit your business financially.

How is AZPM different from commercial media?

AZPM offers a clutter-free environment with programming that is not interrupted by commercial breaks.

We carefully place messages so that our audience can enjoy quality news and entertainment for most of the time they are engaged. Minimal interruptions allow the audience to appreciate and engage in your underwriting message.

Public media is for and by the community. Our members value this public resource, and appreciate when a local business or organization lends its support through underwriting.

Does my business have to follow guidelines to underwrite with AZPM?

Yes. AZPM is regulated by the Federal Communications Commission (FCC). We will help you craft a custom message that appeals to our audience and abides by FCC guidelines for public radio and television.

Will AZPM help me with my underwriting message?

Yes. Our team of editors and graphic designers can help you create a message that meets your unique needs for TV, radio, or digital underwriting. Please contact us with any questions, or for help creating a message for our audience.
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(1) PBS Sponsorship Study: Audience Attitudes & Behaviors, CitySquare Associates, March 2015
(2) NPR State of Sponsorship Survey, March 2017

Meet Our Team

Betsy Leader

Betsy Leader
General Sales Manager

Tina Haro

Tina Haro
Account Executive

Jane Burroughs

Jane Burroughs
Account Executive

Arizona Public Media is a service of the University of Arizona and our broadcast stations are licensed to the Arizona Board of Regents who hold the trademarks for Arizona Public Media and AZPM. We respectfully acknowledge the University of Arizona is on the land and territories of Indigenous peoples.
The University of Arizona