Align your brand with public media

Corporate Support

Learn how your brand can align with award-winning programs through TV, radio, and digital media.
AZPM's Nicole Cox in the radio booth

What you see and hear on Arizona Public Media is different from other broadcast stations, which sets us apart from other media.

Arizona Public Media works to provide high-quality programming and services that promote education, culture, and community. We measure our success in terms of the impact on our community.

Messaging on public television and radio is a powerful synergy of community engagements, corporate philanthropy, branding/market position, and strategic partnership.

Join the companies and organizations throughout Southern Arizona that have found that supporting AZPM programs, educational resources, and outreach is good business.

Let our team help you create a customized, multi-media marketing campaign that delivers.

Contact your representative today

Betsy Leader

General Sales Manager
Email520-621-5831

Tina Haro

Account Executive
Email520-621-5835

Jane Burroughs

Account Executive
Email520-621-5836

Learn more

Unmatched Benefits

Arizona Public Media is a vital "piece" of your marketing campaign with unmatched benefits compared to other media.

By supporting Arizona Public Media, the connection you build with our audience affords your business the "halo effect" - viewers and listeners assign the same level of trust and integrity to your business as they do PBS and NPR networks.

Plus, your sponsorship allows your business to benefit from the following:

  • 75% of listeners have acted in response to a public radio sponsorship message.
  • 76% of PBS viewers say that companies that sponsor PBS commit to quality and excellence and a commitment to education.
  • NPR listeners are 116% more likely to have a Bachelor's degree or higher.
  • Most of the PBS audience (73%) still watches television in real-time versus using a DVR or other device, and they watch more live television compared to all US households (64%) and over-the-air households (56%).
  • 66% of listeners prefer to purchase products and services from public radio sponsors.
  • PBS viewers are 38% more likely to watch shows that air on PBS with their full attention than they watch shows that air on the other networks they watch most often.
  • 70% of NPR listeners prefer to buy products from companies that support NPR Stations.
  • 60 % of Classical 90.5 listeners have a college degree or higher.
  • PBS News & Public Affairs viewers are 98% more likely to be affiliated with a charitable organization.
Engaged Audience

More than 1 million people watch, listen, and click on Arizona Public Media each month. Winning the hearts and minds of our viewers and listeners pays dividends for supporters through a highly engaged audience:

Business They own businesses and are decision-makers in professional careers.
Education They prioritize education and lifelong learning.
Economy With significant discretionary income, they have immense purchasing power.
Arts Their passion for the arts translates into attendance, donations, and creative work.
Community They lead and participate in community initiatives.

Corporate Support Guidelines

Your message will be crafted to suit your marketing and public relation needs while complying with FCC regulations (Section 399B) applicable to non-commercial stations. In addition, spots must adhere to PBS, NPR guidelines, and local AZPM feel and tone.

Spots can:

  • Describe your business
  • Include your corporate logo, business location, website, or toll-free number
  • Identify your products or services
  • Feature an established slogan that identifies but does not promote
  • Express your corporate philosophy
  • Contain video or animation
  • Express your support of Arizona Public Media and its programming


Spots cannot:

  • Contain a call to action
  • Provide price or value information
  • Provide endorsements or inducement
  • Use qualitative or comparative language such as efficient, luxury, economical, reliable, dependable, quality, or excellent.
Coverage Map

Arizona Public Media reaches a vast audience over Southern Arizona. Our coverage maps are available online.

Radio

Arizona Public Media complements NPR programs with reliable local news and information for our listeners.

  • Most listened-to news programs Morning Edition and All Things Considered.
  • Weekend fun with Wait Wait... Don't Tell Me and Ask Me Another.
  • The Buzz gives listeners in Southern Arizona a deeper understanding of news, politics, science, and current events.
  • Planet Money offers economic insights through engaging storytelling.
  • Interviews and unusual insights with Fresh Air.


Three channels:

  • KUAT-FM Classical 90.5/89.7
  • KUAZ AM/FM National Public Radio (NPR)
  • 89.1 Jazz HD2


All Arizona Public Media radio spots are :15 seconds in length and are read live on the air by talented professionals.

Spots start with identifying the funder preamble "Support comes from…."

Rates are based upon daypart selected and inventory availability.

Television

News when you need it. Entertainment when you want it. Education when it counts.

Three channels:

  • PBS 6
  • PBS 6+
  • PBS Kids 24/7


Arizona Public Media offers one-of-a-kind Television programming:

  • Award-winning educational children's programming, including Sesame Street, Curious George, and Daniel Tiger's Neighborhood.
  • In-depth news coverage through PBS NewsHour, Washington Week, and Frontline."
  • Unique documentaries including Ken Burns: Country Music,The Green Planet.
  • Original programming, including Arizona Illustrated, Hollywood at Home, and The Desert Speaks.
  • Top PBS programs include Masterpiece, Antiques Roadshow, Call the Midwife, and Finding Your Roots.
  • Wednesday Science night with Nature and NOVA.
  • Arts, Music, and Culture through Great Performances and Austin City Limits.


Arizona Public Media Television spots can be :15 or :30 seconds in length.

Rates are based upon daypart selected and inventory availability.

Free "basic" spot TV production is included with all spots.

Digital

In addition to touching our audience through the power of radio and television, Arizona Public Media reaches thousands in Southern Arizona every day through AZPM.org. In 2021, AZPM.org had over 10 million page views.

Digital options include:

Display Ads 672x672 (square) or 528px by 90px (rectangle)
Banner ad in "Preview" email Distributed every Thursday to 35,000 members.
Solo Email Blast Distributed weekly to 15,000 members, email must include a "special offer" for AZPM members.

Client must provide:

  • Their own creative unless graphic assistance is requested. All online creative and messaging must adhere to Corporate Support Guidelines.
  • Any link requirements
  • Accepted formats: PNG, GIF, JPG
  • Max File Size: 150K Standard

Example:

Example
Arizona Public Media is a service of the University of Arizona and our broadcast stations are licensed to the Arizona Board of Regents who hold the trademarks for Arizona Public Media and AZPM. We respectfully acknowledge the University of Arizona is on the land and territories of Indigenous peoples.
The University of Arizona